Frame the real decision
Clarify who needs what, the outcome we need, and the constraints that should shape the solution.
PRODUCT LEADERSHIP · UI/UX · FRONTEND
I lead product decisions,
shape the experience,
and stay close through release.
My recent work spans product strategy, UX, design direction, and frontend UI. I stay involved from the first requirements through working prototypes, pull requests, testing, and release.
Recent zero-to-one workEnterprise product background
POCKETPULL · DESKTOP & MOBILE WEB
PocketPull / Earn
The Earn overview and mobile pack selection.
10+Years in product3Zero-to-one buildsProduct → UXStrategy, flows, and design directionPrototype → PRWorking UI and frontend delivery
01 / SELECTED WORK
Three zero-to-one products.
Different kinds of ownership.
I’ve been involved from the beginning on all three. Each case study shows the decisions I made, the interfaces that shipped, and where the wider team’s work begins.
FEATURED CASE STUDY
PocketPull↗
Packs, rewards, and
collecting in one place.
I’ve owned product and design from the start, and also build frontend UI for this web3 collectibles platform.
$600KVolume in the first month
15,000Pack rips in the first month
DESKTOP + MOBILE WEB
LONGWOOD LABS02 / ZERO-TO-ONE WEB3
DeFi Dungeons
A web3 game built
from the first idea.
$6Mraised through the combined
token and NFT launch
token and NFT launch
View case study
03 / FOUNDER-LED MOBILE
PetTopia
A social app I built
for pet owners.
I built and launched PetTopia myself, from product and design to development, testing, and marketing.
View case study
02 / HOW I WORK
I shape the roadmap.
Then I stay with the work.
A roadmap gives the team direction, but the work does not end there. I stay involved as decisions become requirements, flows, working UI, pull requests, and the details that determine whether a release holds together.
Make the flow concrete
Turn requirements into flows and working prototypes so the interaction can be tried, not just discussed.
Work in the product
Build frontend UI where I can help, open pull requests, and review the implementation with engineering.
Test beyond the happy path
Use the working product and check responsive layouts, interaction states, and the details that are easy to miss.
03 / THE EXPERIENCE BEHIND THE WORK
Product judgment
built over time.
Before my recent zero-to-one work, I spent years on financial services, healthcare, enterprise software, and native mobile products. Those roles taught me how to handle complicated workflows, translate between teams, and follow decisions through delivery.
JPMorgan ChaseCVS HealthMatrixCareHugo & Cat