Heroes
Character identity, summoning, and training.
02 / LONGWOOD LABS · WEB3 GAMING
DeFi Dungeons
Building a web3 game
from the first idea.
I created DeFi Dungeons from zero to one at Longwood Labs. The game brings together heroes, crafting, dungeon exploration, and an in-game marketplace.
DeFi Dungeons / Town hubDESKTOP WEB
01 / THE PRODUCT
Building the game
around the assets.
Alongside the NFT and token launch, there was a game to build and a set of activities to connect.
Players could summon heroes, craft equipment, explore dungeons, and trade items. Each activity had its own rules, but they needed to make sense as parts of the same game.
HOW THE GAME FITS TOGETHERHeroes, equipment, exploration, and trading
Equipment
Recipes, resources, crafting, and gem slots.
Exploration
Locations, bosses, and party status.
Economy
Item listings, trading, and token-based participation.
02 / GETTING AROUND
Give each activity
a place in the world.
Crafting, training, and summoning appear as places in the town. In the dungeons, the surroundings change, but access to heroes, the marketplace, and chat stays familiar.
A moment in the town14-SECOND PRODUCT RECORDING
A short recording of the town and its animated characters. Audio has been removed.
Forgotten Grove / Encounter locationDESKTOP WEB
Dungeon / Exploration viewDESKTOP WEB
View the launch landing page
DeFi Dungeons / The Forge landing pagePRODUCT LANDING PAGE
03 / THE MARKETPLACE
Finding and trading
equipment.
The marketplace had to handle a straightforward task: help players find an item, compare its attributes and price, and buy it or manage their own listings.
Marketplace / Item discovery and tradingDESKTOP WEB
Find the right item
Players can narrow the catalogue by character or item type, search for something specific, or change the sort order.
Compare the listing details
Each listing puts the item’s artwork, attributes, price, and Buy action together.
Keep buying and selling separate
Tabs let players move between buying, selling, their active listings, and previous activity.
The fantasy setting carries through the storefront, but the item details and trading controls still need to be easy to read.
04 / CRAFTING & EVENTS
Show what crafting
actually requires.
Before crafting equipment, players need to see what it does, what resources it takes, and whether they have enough.
Crafting / Master Sword recipePRODUCT DETAIL
RECIPE DETAILSWhat am I making?
What am I making?
What will it take?
Selecting a recipe shows the item and the resources needed to make it. In this example, missing resources and the disabled Craft button show why the player can’t proceed.
BrowseRecipes and equipment categories
InspectStats, gem slots, and context
CheckRequired resources and availability
A $GOLD EVENT
The Wishing Well
The Wishing Well lets players enter with $GOLD for a chance to receive in-game assets. The screen shows the reward, tickets, time remaining, and results.
This screenshot shows a finished event, with the ticket totals and a link to the results.
Wishing Well / Token-based eventSUPPORTING PRODUCT DETAIL
05 / LANDSCAPE MOBILE WEB
Playing on a phone,
in landscape.
DeFi Dungeons runs horizontally on mobile web. These screenshots show the actual landscape layout.
Town and marketplace on mobileLandscape browser experience
Landscape mobile / Town hubLANDSCAPE MOBILE WEB
Landscape mobile / MarketplaceLANDSCAPE MOBILE WEB
Mobile web, not a native app. The wide game layout stays intact. Enlarge a screenshot to inspect the text and controls.
06 / LAUNCH OUTCOME
Launching the product
and raising $6 million.
Taking DeFi Dungeons from an idea to launch meant bringing the game and its economy together as one product.
The combined token and NFT launch raised $6 million for the project. That is the launch result; the screens above show the game we built around it.
0 → 1 product creationConnected game systemsMarketplace workflowsCrypto-native product scope